AutoVIN Rebrands as OPENLANE Inspections
Brand Realignment Reflects Commitment to Customer Experience Fueled by Innovation
OPENLANE, Inc. (NYSE: KAR), a leading operator of digital marketplaces for wholesale used vehicles, announces the rebrand of its AutoVIN subsidiary to OPENLANE Inspections. This alignment with the parent company brand reflects OPENLANE’s strategic focus on simplification, technology leadership and improving the customer experience. OPENLANE Inspections merges the company’s off-lease and dealer inspection teams, and leverages innovative technologies to deliver comprehensive, accurate inspection solutions for OEMs, dealers, rental companies, fleet operators, captive finance and other lending institutions.
“The OPENLANE brand promise is all about making wholesale easy and deploying tech in a way that provides the very best customer experience. Our rebrand to OPENLANE Inspections directly embodies that easy experience our customers want and deserve,” said Dustin Cruz, vice president, marketplace operations at OPENLANE. “With our AI-enhanced solutions and unmatched network of field inspectors across the US and Canada, OPENLANE Inspections has risen to become a clear leader in commercial off-lease vehicle inspections. And by combining our off-lease and open marketplace inspection teams, we can more quickly deploy innovations from across OPENLANE to improve consistency, quality and outcomes for commercial consignors and dealers alike.”
OPENLANE Inspections offers a variety of inspection programs, innovative technology solutions and data to enhance customer decision-making and risk management. OPENLANE performs millions of vehicle inspections each year and enhances that data with AI to generate clear, actionable intelligence and a more transparent marketplace. Innovation remains a cornerstone for OPENLANE Inspections, enabling both a streamlined and seamless inspection process as well as more robust and reliable vehicle condition reports — all packaged in an easy-to-digest format.
“We’re proud to offer industry-leading solutions to help our customers make smart, fast decisions that help optimize their portfolio,” said Adam Tooman, senior director of inspection operations at OPENLANE. “From off-lease inspections backed by cutting edge technology to certified pre-owned compliance review and remarketing services, OPENLANE Inspections offers the same quality services, proprietary technology and dedicated team customers have known and trusted for over 25 years.”
To learn more, schedule an inspection or talk to customer support, visit inspections.openlane.com.
