ADESA Partners with Fiat Chrysler Automobiles to Pilot Next Evolution of Simulcast Sale
Hosts Exclusive Livestreaming Sale from Four Locations as Part of FCA Inaugural CPOV Meeting
ADESA, a business unit of global automotive remarketing and technology solutions provider KAR Auction Services Inc. (NYSE: KAR), partnered with Fiat Chrysler Automobiles (FCA) to pilot an ADESA Simulcast sale outside of the physical auction sale-day environment. As part of FCA’s inaugural national CPOV (certified preowned vehicle) dealer meeting, vehicles were launched into auction from four ADESA auction locations — ADESA Golden Gate, ADESA Indianapolis, ADESA Kansas City and ADESA Las Vegas. FCA CPO dealers attending the event were able to participate in fast, live bidding action.
“We were extremely pleased to work with our strong partners at FCA to demonstrate the powerful potential of ADESA Simulcast to this sophisticated and tech savvy group of dealers,” said John Hammer, ADESA president. “ADESA Simulcast allows us to bring the auction right to our dealers — exposing sellers to a broader buyer base and helping buyers access the hard-to-find inventory they need. We were honored to pilot this with FCA and to add to the excitement and energy of their inaugural meeting.”
Launched earlier this year, ADESA Simulcast is a cloud-based auction solution that allows dealers to participate virtually in multiple in-lane sales occurring in any location. As part of ADESA Simulcast, participating dealers can easily access detailed condition reports, photos, valuation tools and transportation options for purchased vehicles. The FCA sale was the first use of the technology to launch from multiple sites in a non-sale-day environment to a defined, exclusive group of dealers.
“FCA has always taken a progressive and innovative approach to remarketing,” said Mark Nagel, head of remarketing at FCA – U.S. “Our dealers demand it, and our dealers are always looking for new solutions that save time and resources. Digital and streaming technology is a great way to accomplish this, and we were pleased with the inaugural launch of this pilot sale. We look forward to evolving these and other programs to help our franchise dealers succeed.”
FCA’s inaugural national CPOV dealer meeting was held in Las Vegas, Nevada, and was attended by more than 130 franchise dealers. ADESA Simulcast is available to dealers nationwide through ADESA.com and the ADESA Marketplace app.