ADESA Partners with Yamaha Financial Services to Launch Canadian Powersports Remarketing Platform

Industry-First Powersports Digital Auction Connects Franchise Dealers with
Pre-Owned Inventory

ADESA, a business unit of global vehicle remarketing and technology solutions provider KAR Auction Services, Inc. d/b/a KAR Global (NYSE: KAR), launches the auto remarketing industry’s first powersports-exclusive, private-label digital auction. Authorized Yamaha Motor Canada dealers can now search, bid and buy used inventory online from Yamaha Financial Services—including a variety of road, off-road, water and snow products.

“This is an exciting new sales venue for Yamaha and ADESA. We hosted our first private-label sale on July 23 with much success—converting 94% of available inventory,” said Trevor Henderson, COO for ADESA Canada. “Yamaha has a very diverse and specialized product offering, and we look forward to bringing eager customers together through our advanced digital platform.”

Authorized Yamaha Motor Canada dealers will first need to register before accessing these exclusive monthly online private-label auctions. ADESA’s online remarketing platform personalizes the remarketing process and creates a streamlined user experience benefitting both buyers and sellers.

“Dealers can access pre-owned inventory with ease due to innovative features, including an advanced mobile responsive design layout, comprehensive vehicle watch lists, insightful inventory recommendations, advanced search features, and even detailed condition reports—all at their fingertips,” said Henderson.

“Prior to our partnership with ADESA, offering our used inventory consistently to our dealers across the country could be a challenging process,” said Dennis Durward, Retail Operations Manager of Yamaha Financial Services Canada. “Now, we have spearheaded a centralized online platform for our dealers to source our used inventory in conjunction with ADESA. Our recurring digital auctions give our dealers full online access to our inventory, enhancing their ability to supplement their existing used inventory or offer a desired unit directly to an interested consumer.”

ADESA is a leading provider of vehicle auction and remarketing services, with 74 auctions throughout North America. Serving customers both online and in-lane, ADESA offers technology-based solutions that enable sellers and buyers to maximize ROI. Learn more about ADESA here.

Yamaha Financial Services, a division of Yamaha Motor Canada, offers dealers and customers access to flexible, convenient financial solutions designed primarily for the powersports and marine industries. Committed to a high-quality customer experience, Yamaha Financial Services Canada is also part of a growing global community of finance companies within Yamaha Motor Corporation in the United States, Australia, France, Brazil, Mexico, Indonesia and Russia.