ADESA Vice President of Marketing Earns 2014 Women in Remarketing Honor
CARMEL, Ind., April 24, 2014 – Carmel, Ind.-based KAR Auction Services, Inc. (NYSE: KAR), a provider of used vehicle auction services, announced today that ADESA Vice President of Marketing Carol Sewell has been selected as one of Auto Remarketing’s 2014 Women in Remarketing. ADESA CEO Stéphane St-Hilaire made the announcement.
The annual Women in Remarketing award highlights outstanding women in the auto remarketing industry who have a demonstrated history of going above and beyond through innovation, mentorship, philanthropy, education and more. Award recipients will be featured in the magazine’s April 15 edition, and honored in a special ceremony taking place at the Used Car Week in November.
“The annual Women in Remarketing awards are a who’s who list of the top-performing female trailblazers in the industry. This is a well-deserved accolade for Carol, who has been an incredible asset to ADESA and to the auto remarketing industry due to her dedication, engaging mentorship, expertise and expansive marketing vision,” said St-Hilaire. “ADESA, and the entire KAR Auction Services group of companies commends Carol on her hard work and well-deserved industry recognition.”
As ADESA’s vice president of marketing, Sewell is responsible for driving integrated and targeted marketing programs for the company’s key customers, as well as building a best-in-class brand identity program. Prior to joining ADESA in 2006, Sewell served as vice president of brand development for Conseco, a Fortune 500 financial services company. She has more than 20 years of experience in managing brand strategies and marketing programs, and has worked in a variety of fields such as financial services, agriculture and health care. Carol has been recognized with several prestigious industry awards, including Cannes International Advertising Festival Silver and Bronze Lions, and a CLIO Award.
KAR Auction Services, Inc. (NYSE: KAR) operates used vehicle auction services for North American sellers and buyers worldwide. Based in Carmel, Ind., the KAR group of companies is comprised of ADESA, Inc. (ADESA), Insurance Auto Auctions, Inc. (IAA), Automotive Finance Corporation, Inc. (AFC), and additional business units, with nearly 13,000 employees across the globe. Together, KAR’s complementary businesses provide technology and logistics for every stage of the used vehicle lifecycle. For more information, visit karauctionservices.com.