Insurance Auto Auctions Launches Mobile Buyer Technology

For Immediate Release
Jeanene O’Brien
Vice President, Marketing

Insurance Auto Auctions Launches Mobile Buyer Technology
Provides Freedom of Mobility and Power to Access Information via Any Apple®-based Web-capable Phone

Westchester, Ill. — Insurance Auto Auctions, Inc., the leading hybrid model salvage auto auction company and a wholly owned subsidiary of KAR Auction Services, Inc. (NYSE: KAR), today confirmed the compatibility of its I-Bid Live® online bidding platform and its buyer facing technology, the IAA Auction Center, with Apple-based mobile technology. This technology offers buyer mobility and the freedom to bid and buy cars at anytime and from any place through its hybrid auction model that allows both live and live-online bidding.

“Freedom of choice is the cornerstone of our auction philosophy,” said Tom O’Brien, CEO. “We have seen a vast majority of the mobile-based traffic coming into our auctions from Apple based technology including the iPhone® and the iPad®. Given the current market dynamics and tight used car supply, buyers need speed and accessibility more than ever. Using our mobile technology, a buyer can physically be at an IAA Dallas auction while bidding on a car in any other auction through one of IAA’s over 150 facilities across the U.S. as well, all through their iPhone or iPad.”

This launch is a continuation of IAA’s mobile strategy most recently marked with the release of Mobile CSAToday® to the company’s vehicle provider customers. As IAA continues to drive mobility into their products and services, they remain focused on listening to their customers and being nimble to meet their shifting needs. Access to this new buyer technology is at no additional cost. For more information, please contact IAA Buyer Services at 877-937-4243, or email IAA for details at

About Insurance Auto Auctions, Inc.
Insurance Auto Auctions, Inc. (IAAI), a wholly owned subsidiary of KAR Auction Services, Inc. (NYSE: KAR), provides the advantage in salvage auto auctions with its Hybrid Auction Model combining live and live-online auctions, North America’s broadest salvage auction facility footprint, a strong global buyer base and high vehicle returns. IAA’s more than 150 facilities across the United States and Canada provide vehicle suppliers and buyers with powerful solutions to process and acquire total-loss, recovered-theft, fleet lease, donation and rental vehicles. The IAA Hybrid Auction Model, including live, live-online, and proxy bidding, united with its mature global buyer base and diverse inventory, produce some of the industry’s highest returns for vehicle providers. With 28 years in the industry, IAA holds a comprehensive warehouse of salvage auction data. For more information regarding IAA visit our website at

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