Insurance Auto Auctions Optimizes Mobile App for iPhone 5 Users

For Immediate Release
Jeanene O’Brien
Vice President, Marketing

Insurance Auto Auctions Optimizes Mobile App for iPhone 5 Users
First in Salvage Industry to Offer Smartphone App Enhancements for iPhone 5
IAA Delivers Improved Buyer Experience to Customers through Industry-Leading Mobile Technology Solutions

Westchester, Ill. — Insurance Auto Auctions, Inc. (IAA), the leading live and live-online salvage auto auction company and wholly-owned subsidiary of KAR Auction Services, Inc. (NYSE: KAR), today announced that it has optimized its IAA Buyer App for iPhone 5, making it the first in the industry to offer this capability to users. These enhancements bring a seamless mobile experience to customers using any of IAA’s mobile products without the need for a Wi-Fi connection to install the app. This capability is a differentiator in the industry and is a direct result of the efficient development of the IAA app, reducing storage requirements on mobile devices and allowing for faster downloads and installation.

IAA continues to see a dramatic increase in the number of customers who are using mobile technology to conduct business, place bids and complete transactions online. In the past year alone, bidding activity has more than tripled through the IAA Buyer Apps and IAA’s mobile website,

“We are committed to providing our customers with the right solutions to help them stay ahead of the curve, and mobile technology has become an integral part of this strategy. By delivering industry-leading mobile solutions, our customers can access our full suite of services while on the go,” said Tom O’Brien, chief executive officer at Insurance Auto Auctions, Inc. “Our ongoing investment in innovative industry technology allows us to deliver a best-in-class customer experience for buyers.”

The launch of IAA’s iPhone 5 optimized app follows on the heels of a number of industry firsts IAA has announced about updates to its mobile solutions for all smartphones, the IAA Buyer App, which was the first industry app to be introduced to the marketplace in December 2011 and which surpasses other mobile apps on the market by offering greater functionality, efficiency and ease of use. This is part of a number of Apps from IAA which have recently been released.

IAA is also the first company in the industry to offer payment services for salvage buyers through an app. I-Pay, available through IAA Buyer App, provides customers a comprehensive solution to help make more informed decisions, with the speed and convenience of their mobile devices. Apple and Android users are already realizing significant cycle time and efficiency benefits using the I-Pay service.

In addition, IAA recently launched a re-designed My Vehicles page that is available through the IAA Buyer App for Apple and Android as well as IAA’s universally compatible mobile website, The landing page now features key functions that make the bidding and buying process more streamlined and effective for users.

About Insurance Auto Auctions, Inc.
Insurance Auto Auctions is the leading live and live-online salvage vehicle auction company and a wholly-owned subsidiary of KAR Auction Services, Inc. (NYSE: KAR). Headquartered in Westchester, Ill., IAA owns over 160 auction facilities throughout North America offering towing, financing and titling services. With the most auction facilities in North America, IAA provides registered buyers from around the globe with millions of opportunities to bid on and purchase donated and salvaged vehicles. Since 1982, IAA has sold millions of vehicles through its weekly auctions for insurance companies, fleet and rental companies, financing companies, charity organizations and the general public. IAA also leverages its business model to assist hundreds of charitable organizations in the US through its One Car One Difference® campaign. To date IAA has provided millions of dollars in additional funding to charities by assisting in the processing of donated vehicles. Learn how we are making a difference by visiting With a talented team of over 1,800 employees, IAA is committed to providing customers with the highest level of services in the salvage auto industry. Go to to learn more, and follow IAA on Facebook and Twitter.

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