James Coyle | EVP & President, Marketplace

James Coyle, executive vice president and president, marketplace, leads OPENLANE’s marketplaces in the U.S., Canada and Europe and is charged with their overall growth and business success. He is responsible for expanding the company’s digital footprint and delivering a differentiated suite of products and services to OPENLANE’s diverse customer base. From innovation to strategy and execution, Coyle’s focus is on new approaches for attracting, engaging and satisfying customers. He also oversees OPENLANE’s digital finance operations, autoniq, RDN, Velocicast and pricing analytics.

Coyle joined the company in 2021 as executive vice president and chief digital officer, and assumed his current role in August 2023. He brings a proven track record of success rapidly scaling digital marketplaces across a variety of industries and geographies to the company. Most recently, he served as CEO of RealSelf, a digital marketplace connecting consumers with physicians for medical and cosmetic procedures. Previously, Coyle served as chief customer officer at Varsity Tutors, where he tripled the size of the business in less than three years and helped position the company for its successful IPO. Earlier in his career, he held roles at Amazon and Microsoft.

Coyle holds a bachelor of science degree in public financial management from Indiana University.