New Digital Integration Seamlessly Connects ADESA and TradeRev Marketplaces

Buyers Benefit from Direct Access to Inventory and Unified Customer Experience

KAR Auction Services, Inc. d/b/a KAR Global (NYSE: KAR), a global vehicle remarketing and technology solutions provider, launches industry-leading digital integration benefiting buyers across wholesale auction platforms. With recent enhancements to, customers now have access to fresh inventory and dealer-trades instantly via TradeRev. This new single sign-on technology offers customers seamless continuity between the two digital channels.

“The power of both ADESA and TradeRev digital marketplaces are seamlessly combined through this integration, enabling buyers to find, manage and source from even more inventory—faster, easier and more confidently than ever,” said Rick Griskie, KAR’s President of Digital Marketplaces. “With a single login, buyers now have instant access to approximately 80% of North America’s off-lease inventory and high quality, retail-ready trade-ins—including roughly 60,000 vehicles per day via ADESA’s digital platforms—and real-time, live bidding from TradeRev.”

Features on the modernized include a dedicated tile enabling all users to connect to TradeRev instantaneously. Through KAR’s single sign-on technology, existing TradeRev buyers can bid and buy instantly without an additional login step, while dealers without a TradeRev login can view inventory with one-click of a button and complete registration online to transact on the platform.

“ADESA and TradeRev’s platform integration is unsurpassed in the industry, both because of its technical sophistication and the seamless experience it offers to customers,” said Mark Endras, president and co-founder of TradeRev. “KAR’s focus is on the holistic integration of the entire enterprise, creating a more intuitive and simplified experience for dealers across all our auction channels and technology solutions.”

KAR is in the process of rolling out the modernized interface to all users, enabling the seamless transition to TradeRev’s platform and instant access to inventory. Customers can learn more about the integration by contacting their local auction or sales representative.

ADESA is a leader in the wholesale auto auction industry, serving customers both online and at its 74 auction locations across North America, offering technology-based solutions that enable dealers to maximize ROI. Learn more about ADESA here.

TradeRev is a digital platform that facilitates live, dealer-to-dealer vehicle auctions. Users can complete the entire transaction within the app, including inspection, title and arbitration services, instant live bids at appraisal, floorplan financing and transportation. Learn more about TradeRev here.

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