PAR Promotes Jeff Williams to Senior Director of Sales and Client Relations

Industry Veteran Brings Over Three Decades of Experience

PAR, a business unit of leading provider of digital marketplace solutions for used vehicles OPENLANE, Inc. (NYSE: KAR), announces the promotion of Jeff Williams to senior director of sales and client relations. In this position, he will lead a proven team of industry sales professionals servicing clients across the country. Williams also joins PAR’s management team and will report to PAR chief operating officer Jessie Herdrich Irwin.

Jeff Williams
Jeff Williams

“Jeff brings decades of experience building meaningful relationships that deliver results for customers,” said Jessie Herdrich Irwin, COO of PAR. “His tenure with PAR provides a strong foundation and launchpad for leading a team dedicated to connecting our customers with the right solutions at the right time to power success.”

Williams, who joined PAR in 2020, will focus on deepening customer relationships to match clients with the best solutions for their unique needs. From communicating PAR’s product roadmap to dialoguing with clients about their feedback and pain points, Williams will strengthen client rapport while helping foster a culture of innovation anchored in customer service.

“I am thrilled to build on PAR’s industry-leading customer experience to deliver powerful solutions for our clients,” said Jeff Williams, senior director of sales and client relations at PAR. “We have a fantastic sales team devoted to delivering the very best outcomes for our customers, and I look forward to collaborating with them and further upping our game.”

Prior to joining PAR, Williams served in sales and operations roles of progressive leadership and responsibility at companies including BRP, American Honda Finance Corporation and Bank of America. He brings more than 30 years of experience, leadership, team building and relationship management skills to the role.

PAR is the leading nationwide provider of vehicle transition services. PAR oversees asset recoveries, manages cycle times, maximizes returns and reduces risk for companies across the US. PAR’s clients range from the largest banks, captives and auto finance companies to the smallest credit unions. PAR is quality-focused and compliance-driven and has services that can be designed to fit many needs.

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