Tracking Technology Can Make Auction Day Easier for Sellers

For Immediate Release
Kelly Scott

Tracking Technology Can Make Auction Day Easier for Sellers

Carmel, Ind. – Advanced technology developed by AuctionTrac, a KAR Auction Services, Inc. subsidiary, can help sellers save time and increase productivity while remarketing their vehicles on sale day.

Sellers can use the system’s unique features to track their own inventory, speed up the check-in and check-out process or even find multiple vehicles at once. By scanning vehicles during lot moves, AuctionTrac documents each process a car goes through once it arrives at auction.

“Our system lets sellers see detailed information about their vehicles—where they’ve been and who drove them last,” said Michael Newman, senior vice president of AuctionTrac. “This technology definitely helps take the guesswork and frustration out of sale day.”

AuctionTrac technology may also help sellers get their vehicles in front of buyers faster. The system can streamline the reconditioning process and reduce the time it takes for a car to get through the shops and onto the block.

“Because of its capabilities, AuctionTrac is a powerful tool in the hands of any dealer,” said Ricky Pickett, general manager for eFleet Direct. “This technology is truly a game changer.”

Vehicle sellers can access the system for free at any of the 29 ADESA auctions that currently utilize AuctionTrac. All ADESA auctions in the United States and Canada are expected to be fully implemented with the system by the end of September 2012.

About KAR Auction Services, Inc.
KAR Auction Services, Inc. (NYSE: KAR) is the holding company for ADESA, Inc. (“ADESA”), Insurance Auto Auctions, Inc. (“IAAI”) and Automotive Finance Corporation (“AFC”). ADESA is a leading provider of wholesale used vehicle auctions with 68 North American locations, and its subsidiary OPENLANE provides a leading Internet automotive auction platform. Insurance Auto Auctions is a leading salvage vehicle auction company with 160 sites across North America. Automotive Finance Corporation is a leading provider of floorplan financing to independent and franchise used vehicle dealers with 103 sites across North America. Together, KAR Auction Services provides a unique, comprehensive, end-to-end solution for our customers’ remarketing needs. Visit for additional information.

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