TradeRev Accelerates Expansion of North American Footprint
Digital Auction Solution and Dealer Support Deployed to Five New Markets
TradeRev, North America’s leading dealer-to-dealer digital auction platform announced its expansion into five new markets across the United States. TradeRev is a business unit of global remarketing and technology solutions provider KAR Auction Services, Inc. (NYSE: KAR). Dealers in Louisville and Lexington, Kentucky, and Nashville, Memphis and Knoxville, Tennessee can now use the TradeRev mobile app and desktop solution to facilitate and participate in live bidding, one-hour wholesale vehicle auctions. Enrolled dealers will also have access to the company’s H-powered AI technology and an active network of thousands of buying and selling dealerships.
“TradeRev and KAR continue to make meaningful investments to accelerate the digital revolution and meet increasing customer demand for our digital auction solution,” said Becca Polak, president of TradeRev. “We’re excited to help dealers in Kentucky and Tennessee expand their marketplace and sell and source inventory anytime, anywhere from coast-to-coast. And together with our sister companies at KAR, we’re also able to deliver seamlessly integrated floorplan financing and logistics solutions that simplify and streamline the auction experience.”
As part of this market expansion, TradeRev is adding in-market sales leadership and field personnel to keep up with high enrollment demand, provide personalized dealer training and assist dealers with loading and launching cars. The markets will also be supported by TradeRev’s English, Spanish and French speaking customer service teams and a data-driven inside sales department that will ensure local dealers are rapidly integrated into TradeRev’s broad North American marketplace.
“When we launch TradeRev into a market — we make a long-term commitment to our dealer partners,” said Keith Crerar, executive vice president of U.S. sales and global operations for TradeRev. “We don’t just airdrop a single salesperson — we deeply embed experienced, multi-functional teams that understand the auction business and the unique local needs of our dealers. Then we arm them with the industry’s best technology, data and intelligence to help our dealers move metal faster, easier and smarter than ever before.”
Interested dealers can visit www.TradeRev.com and click “Join Now” to enroll.