ADESA Hosts 22-Site Digital Sale for Hertz via Simulcast+

By Auto Remarketing Staff

CARMEL, Ind.   ADESA utilized its Simulcast+ digital auction platform last week to host a 22-site online sale on behalf of The Hertz Corp., selling cars digitally to buyers in 19 states during this single digital auction event.

The Simulcast+ platform, which ADESA first began using in April, is a new digital auction platform designed to simulate a live auction environment through a live streaming format that’s fully digitized and highly automated, parent company KAR Global said in a news release.

Through this technology, vehicles can be sold digitally from auctions, distribution center, dealerships or multiple locations.

“We launched Simulcast+ months ahead of schedule to support our customers during the COVID-19 lockdowns, and it has grown exponentially since then,” KAR chairman and chief executive officer Jim Hallett said in a news release.

“It’s faster than a physical auction, it’s safer than a physical auction, and it allows sellers and buyers to participate in live auctions anytime, anywhere,” Hallett said.

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