ADESA Launches Online Private-Label Auction for Yamaha Financial Services Canada

By Auto Remarketing Canada Staff

The KAR Global business unit announced it debuted a powersports-exclusive private-label digital auction in Canada last month for Yamaha, where Yamaha Motor Canada dealers can purchase used inventory from Yamaha Financial Services.

That auction includes a variety of road, off-road, water and snow products.
“This is an exciting new sales venue for Yamaha and ADESA. We hosted our first private-label sale on July 23 with much success — converting 94% of available inventory,” ADESA Canada chief operating officer Trevor Henderson said in a news release.

“Yamaha has a very diverse and specialized product offering, and we look forward to bringing eager customers together through our advanced digital platform,” he said.

Henderson later added: “Dealers can access pre-owned inventory with ease due to innovative features, including an advanced mobile responsive design layout, comprehensive vehicle watch lists, insightful inventory recommendations, advanced search features, and even detailed condition reports—all at their fingertips.”

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