ADESA Strikes Two Strategic Deals in Europe
Remarketing specialist ADESA Europe has struck two strategic deals with Sixt Leasing and Mobility Concept, both based in Germany. The collaborations are designed to connect ADESA’s broad buyer base to both companies’ remarketing offer, via an increasingly responsive auction process – with additional services.
In collaboration with Sixt Leasing, ADESA Europe has begun offering digital auctions in an aggregated bidding process. The auctions accept bids in real time, both on the Sixt Leasing and the ADESA auction platforms.
Thanks to the expanded collaboration, ADESA can invite buyers from more than 50 countries to participate in Sixt Leasing’s auctions of remarketed vehicles. And with marked effect: “In the first rounds, significantly more Sixt Leasing vehicles were offered and sold by ADESA than previously,” according to Andreas Birgmann, Executive Manager of Remarketing at Sixt Leasing. “This new agreement is set to vastly expand our buyer portfolio.”
Read the complete article on fleeteurope.com.