Auto Remarketing: ADESA unveils on-site vehicle geo-locating for security, efficiency

New vehicle geo-locating devices from ADESA at select U.S. and Canadian locations combine mobile app technology and GPS-enabled technology to help improve efficiency, security and the customer experience at ADESA locations.

The GPS devices are placed securely on each vehicle upon arrival at ADESA and can be accessed through the Vehicle Locator functionality of the ADESA marketplace app.

For sellers, according to the company, they provides accurate, real-time visibility into vehicle location and security. For buyers, they can quickly preview, check out and transport purchased vehicles.

ADESA said the technology release is part of its multi-year strategy to rethink traditional auction processes. The company also seeks to inject the latest digital technology across its 74 North American facilities.

“The launch of ADESA’s new geo-locating devices is the perfect combination of digital transformation meets physical innovation,” John Hammer, chief commercial officer of KAR Global and president of ADESA, said in a news release.

Hammer also said, “On-site customers can download the ADESA Marketplace app and easily locate sale-ready or purchased inventory in a matter of seconds — saving them a lot of time and frustration. And because our employees are also using this technology, we’re able to accelerate cycle time for vehicle check-in, inspection and reconditioning, reducing valuable days-to-sale for our consignors. It’s a true win-win for everyone.”

Read the complete article on autoremarketing.com.