Auto Remarketing: AFC elevates Mitchell to COO

Will Mitchell has been with Automotive Finance Corp. for six years and now he’s one of the floorplan provider’s top executives.

The KAR Global business unit on Tuesday announced the promotion of Mitchell to chief operating officer; a position where he will oversee AFC field and business operations with a continued focus on business development and commercial operations.

“Mitchell is an incredibly strategic thinker and vision-driven leader with a proven track record of success,” AFC president Jim Money said in a news release.

“In his expanded role, Mitchell is responsible for leading AFC’s operations strategy and execution to ensure we are positioned to continue serving our customers in their preferred manner, either in person or digitally,” Money continued.

As chief operating officer, AFC highlighted Mitchell will draw on his deep understanding of the needs of the independent dealer to ensure AFC continues to provide industry leading, customer-first services and solutions.

The company said Mitchell will also continue to lead AFC’s product development and market partnership efforts with a focus on forging and strengthening strategic partnerships.

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