Auto Remarketing | OPENLANE combines ADESA Canada, TradeRev platforms
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OPENLANE announced Tuesday that its ADESA Canada and TradeRev platforms have been integrated into one consolidated OPENLANE Canada marketplace.
This follows the rebranding of KAR Global to OPENLANE in May, when the company announced that OPENLANE would be both the name of the parent company and the go-to-market brand for its digital marketplaces throughout the U.S., Canada and Europe.
At that time, the company said it would launch the first OPENLANE-branded marketplace in Canada, noting that it would be combining the ADESA Canada and TradeRev platforms there.
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