Digital integration now connects ADESA & TradeRev marketplaces
By Auto Remarketing Staff
CARMEL, Ind. – With so much of the automotive industry dependent upon technology nowadays, KAR Global is looking to make sure its wholesale segments critical for dealer productivity and success function well.
Stemming from recent enhancements to ADESA.com both ADESA.ca, the company said on Tuesday that customers now have access to fresh inventory and dealer trade-ins instantly via TradeRev. KAR Global explained this new single sign-on technology can offer customers seamless continuity between the two digital channels.
“The power of both ADESA and TradeRev digital marketplaces are seamlessly combined through this integration, enabling buyers to find, manage and source from even more inventory — faster, easier and more confidently than ever,” said Rick Griskie, KAR’s president of digital marketplaces.
“With a single login, buyers now have instant access to approximately 80% of North America’s off-lease inventory and high quality, retail-ready trade-ins — including roughly 60,000 vehicles per day via ADESA’s digital platforms — and real-time, live bidding from TradeRev,” Griskie continued in a news release.
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