Motor Trader: ADESA consolidates German and UK used car platforms
ADESA has consolidated its German online used car platform ADESA GWListe and UK platform into one business Adesa.eu.
The new site is said to be easier to use with more information on vehicles. UK users will automatically be filtered to cars right hand drive vehicles in the UK.
Jonathan Holland, managing director at ADESA UK: ‘Our UK customers will enjoy a new and improved customer experience. When UK users log in to the mobile-friendly, “always-on” ADESA website, filters will be applied to automatically show UK vehicles.
I’m sure they will be very excited about the benefits the new platform brings: they will see more vehicle information, the cars are better presented and it’s easier to browse for vehicles. The fees and VAT are transparently indicated, and bids and purchases can be tracked in a very easy way.’
ADESA Europe wants to offer a better user experience for all customers in Europe who use the ADESA platform to buy or sell cars, whether they’re from the UK or Continental Europe.
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