New KAR Program Aims to Simplify Customer Experience

By Auto Remarketing Staff

Stating that it will align core competencies from across its portfolio of companies in the areas of customer support, logistics, assurance, and titles, payment and funding, KAR Global said Thursday it has created a “customer experience center of operational excellence.”

The company said the center will simplify how customers interact and transact with the company. It will also result in a more consistent and convenient experience.

KAR also named the leader of the center: company veteran Keith Crerar, who is senior vice president and head of customer experience.
Creation of the center will “further optimize the digital buyer and seller journey,” KAR said.

The company said the recently announced ADESA and TradeRev integration adds to its digital services. The integration connects customers to both platforms with new single sign-on technology.

KAR said that customers through its digital marketplace services gain greater access to diverse inventory beyond their local markets.

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